Fifth Element Brand
Branding + Brand Guidelines + Campaign
For this project I was tasked to build a unique home brand from scratch. I created Fifth Element: an aesthetically modern home brand inspired by Feng Shui principles.
Process P1
For the first step of this project I spent some time researching, mind mapping, and thumbnailing to explore possible names and logos for my brand. I eventually landed on the name Fifth Element, which refers to the 5 elements that guide Feng Shui.
Process P2
I chose 3 directions from my logo ideation to explore as distinct brand directions including logos, type pairings, color palettes, and a business system (business card, letterhead, and envelope). I then chose to proceed with direction 2 to build out the brand.
Brand Guidelines Book
Check out the full Fifth Element Brand Guidelines book, attached here as a digital flipbook.